BLINK combines "BLACK" and "PINK" — the two colors of BLACKPINK's dual concept. A blink is also the moment of seeing something so beautiful it makes you pause.
Who Are BLINK?
BLINKs are known for their passionate consumption of BLACKPINK content and their record-breaking streaming of music video releases. When "DDU-DU DDU-DU" dropped in 2018, BLINKs crashed YouTube servers. BLACKPINK's Coachella 2019 set is considered a BLINK milestone. BLINKs organized a global streaming party for "Pink Venom" that broke records for K-pop female group MVs.
A dual-colored light stick shaped like a hammer with a black and pink body. The Blink Hammer was redesigned in 2022 and features Bluetooth synchronization for concert light shows.
Fun Facts
BLINKs hold the YouTube record for the fastest K-pop music video to reach 100 million views.
BLINKs are famously international — BLACKPINK's fanbase spans every continent and is particularly large in Southeast Asia, where each member has enormous solo fanbases.
BLACKPINK's Born Pink world tour became the highest-grossing tour by a K-pop female group, driven almost entirely by BLINK ticket purchases.
BLINKs have a tradition of matching fan colors for each member: Jennie (black), Jisoo (pink), Lisa (yellow), Rosé (white).
The phrase "BLACKPINK IN YOUR AREA" originated from a fan-made chant that YG Entertainment eventually canonized in official concert production.