Bunnies refers to the playful, cute, and energetic identity of NewJeans fans — much like the bunny mascots that appear throughout NewJeans' branding and imagery.
Who Are Bunnies?
Bunnies are among K-pop's youngest and most digitally native fandoms. They are known for making NewJeans songs go viral on TikTok and short-form platforms, often through aesthetic video edits. Bunnies created the streaming infrastructure for NewJeans' debut that led to "Attention" and "Hype Boy" both charting at #1 simultaneously on Melon — a first for a debut act.
NewJeans' official light stick features characters from their Powerpuff Girls collaboration — a spherical light stick with Powerpuff Girls imagery. It glows in the brand's signature pastel palette.
Fun Facts
Bunnies hold the record for the fastest K-pop debut group to reach 100 million Spotify streams.
NewJeans' TikTok viral moments are almost entirely Bunny-created — the "Hype Boy" challenge had 5 billion views.
Bunnies organized a streaming campaign that kept "Ditto" at #1 on Melon for over 10 consecutive weeks.
The Bunny community is notable for its cross-generational diversity — unusually large percentages of fans in their 30s and 40s compared to most 4th gen groups.