DIVE means to dive deep — into music, into fandom, into passion. IVE fans dive headfirst into love for the group, and the name reflects the exhilarating plunge of falling in love with a new favorite.
Who Are DIVE?
DIVEs are one of the fastest-growing fandoms in 4th generation K-pop. They championed IVE through every comeback with first-day streaming records — "ELEVEN," "LOVE DIVE," and "I AM" each broke records for K-pop girl group debuts and comebacks. DIVEs are particularly active on TikTok and YouTube Shorts, creating viral challenge content for each IVE title track.
IVE's lightstick is styled as a glowing star on a sleek handle — "Star Bong." It glows in IVE's signature cool blue-white palette and syncs via Bluetooth. The star design reflects IVE's "new star" identity in 4th gen K-pop.
Fun Facts
"I AM" made IVE the fastest K-pop girl group to have three consecutive charting title tracks on the Korean monthly chart.
DIVEs organized a first-day streaming protocol that pushed "LOVE DIVE" to #1 on Melon within 6 hours of release.
IVE's I've IVE mini-album sold 1 million copies in its first week — driven by DIVE pre-orders that crashed the Weverse Shop servers.