Beautie (뷰티) means "beauty" — reflecting how Highlight (formerly B2ST/BEAST) and their fans create something beautiful together. The name also plays on the Korean word "뷰티" which means beauty and suggests the fans bring beauty into Highlight's world.
Who Are Beautie?
Beauties are known for their emotional depth and loyalty — they followed the group through its most difficult period: leaving Cube Entertainment without their name or catalog, rebuilding independently as Highlight, and completing military service cycles. Beauties treat Highlight's independence as a badge of honor and are one of K-pop's most vocal supporters of artist rights.
A golden lightstick designed in Highlight's signature gold and orange color palette. The warm gold tone reflects the group's mature, heartfelt concept and their transition from BEAST to Highlight as an independent group.
Fun Facts
Beauties organized a fundraiser to help Highlight purchase their own studio space when they went independent in 2017.
The BEAST-to-Highlight transition is cited as K-pop's most successful group rebrand — Beauties' loyalty made it possible.
Highlight's independent concerts sell out faster than their Cube-era concerts did — a testament to Beauties' organizational strength.