ReVeluv (레블럽) combines "ReVe" from "The ReVe Festival" (Red Velvet's concert series) and "luv" (love). It captures the loving, festive spirit of Red Velvet's fandom community.
Who Are ReVeluv?
ReVeluvs are known for their passionate appreciation of Red Velvet's dual "Red" and "Velvet" concepts. They are particularly active in streaming campaigns and have broken SM Entertainment records for first-day streams. ReVeluvs rallied powerfully when Wendy was injured in 2019, organizing support campaigns, and again celebrated the full group's return with "Queendom" in 2021.
A translucent light stick shaped like a ruby-red sphere, glowing in Red Velvet's signature red color. The stem has subtle velvet texture details. It connects via Bluetooth for synchronized concert lighting.
Fun Facts
"Psycho" is the most-streamed Red Velvet song of all time — ReVeluvs have kept it charting continuously since 2019.
ReVeluvs organized nationwide billboard campaigns for Wendy's solo debut and each member's individual activities.
The ReVeluv community developed the "Queendom streaming guide" that helped the album sell 500,000 first-week copies.
ReVeluvs are known for creating elaborate fan-made lyric books and concert goods that often rival official merchandise in quality.